平台型媒体、“中央厨房”与深度融合——兼论《赫芬顿邮报》的衰变

Platisher, News Hub and Deep Media Convergence:Concurrent Discussion on the Fading of the Huffington Post

所谓"平台型媒体",是指兼具媒体属性与互联网平台特征的新兴媒体,内容的专业性与平台的开放性是其两个最重要的特点。打造理想的平台型媒体是传统媒体向融合媒体转型的必经之路。"理想的平台型媒体"是指那些融合了传统媒体内容优势与新兴媒体技术优势的平台型媒体。随着一度被看好的网络原生平台型媒体《赫芬顿邮报》的衰落,平台型媒体能否成为媒体转型和媒介融合的路径引起了业界和学界的质疑。人民日报社"中央厨房"的探索,则为如何建设生态级的平台型媒体探索出一条解决之道。论文建议"中央厨房"坚持新闻内容上的核心竞争力,发挥主流舆论场的优势;提供免费准入的开放性平台,成为开放而有活力的生态型平台型媒体;寻求在内容定制、设计制作、版权交易等盈利模式上的突破,实现经济效益和社会效益的统一。

Platisher is a kind of emerging media with combined attributes of publisher and internet platform,featured by professi onal contents and open platform.Building an"ideal platisher"is the gate for traditional media transform into convergent media.The so called"ideal platisher"refers to those platishers that integrate the content advantages of traditional media and technologic al advantages of new media platforms.With the fading of the Huffington Post,that whether the platisher can be a reliable approch for media transformation or not has been called into question.The"Media Hub"created by the People’s Daily is trying to find a solution on how to be a new plastisher and serve media convergence.The authors offer some suggestions on how to be a"an ideal platisher"for the media hubs and such like.