舆论引导中情感资源的利用及反思

The Utilization and Reflection of Emotional Resources in Public Opinion Guidance

公共舆论中的情感表达既可能是一种破坏性力量,也可能成为舆论治理的宝贵资源。现有的舆论引导实践对社会情感多持负面态度,所采用的管理方式偏向于消极防控,缺乏把社会情感视为一种治理资源的想象力。本文从认识论和方法论两个维度,在对现有相关文献进行梳理的基础上,反思情感在舆论中扮演的多重角色及其隐藏功能,并结合现实相关案例,分析舆论引导中情感资源的开发与使用,揭示其功能和误区。本文认为,在舆论引导中,我们须树立复杂性思维和开放性思维,处理好情感与理性、引导与监督、秩序与活力的辩证关系,避免二元对立的僵化认知,以此构建新型舆论引导观,实现治理能力的现代化。

The emotional expression in public opinion may not only become a destructive force,but also may be a valuable resource in public opinion governance.Most of the existing Practice on public opinion guidance have a negative cognitive attitude towards social emotions,and most of the solutions are negative prevention and control,lacking the imagination to regard social emotions as a kind of governance resources.This paper attempts to reflect on the multiple roles and hidden functions of emotion in public opinion based on related studies from two dimensions of epistemology and methodology.The article points out that we need to abandon the rigid thinking that opposes emotion and rationality,turn to realize the integrated mechanism of emotion and rationality,and open the consultation and negotiation mechanism of emotion,so as to build a new concept of public opinion guidance and achieve the modernization of governance ability.