美国媒体对中国报道的导向性——以中国国家形象相关报道为例

On American Media’s Guiding Influence on Chinese Coverage——Taking Reports on China’s National Image as An Example

在不同历史阶段,美国媒体响应本国政府外交政策,对中国形象的相关报道有明显的引导性。美国媒体操纵话语权对受众进行误导、设置议题以迎合宣传需要、发表消解中华民族精神的言论、利用多样化技术推动虚假性报道,对国际上中国形象的塑造产生了不良影响。因此,中国应坚定文化自信,讲好中国故事;坚持党的领导,共建人类命运共同体;推进马克思主义中国化,加强意识形态阵地建设。

In different historical stages,American media respond to foreign policies of its own governments and has an obvious guiding influence on the relevant reports on China’s image.American media manipulate the discourse right to mislead the audience,set up issues to meet the needs of publicity,make speeches to dispel the spirit of the Chinese nation,and use diversified technologies to promote false reports,which has a negative impact on the building of China’s image in the world.Therefore,China should strengthen cultural confidence,tell Chinese stories well,uphold the leadership of the party,build a human destiny community,promote the localization of Marxism in China and strengthen the construction of ideological front.