皖北红色文化传承与发展的对策——以红色旅游资源开发为考察中心

On Countermeasures for Inheriting and Developing Red Culture in North Anhui——Focusing on Investigating the Development of Red Tourism Resources

皖北红色旅游资源丰富多元,对其开发利用取得了一定进展。但仍存在红色旅游品牌知名度不高、景点通达性不好、游客体验性不足等问题。其原因主要在于对红色旅游资源的当代价值认识不到位、品牌效应不强、景区统筹规划不力、红色旅游产业发展不足等。因此,要重视皖北红色旅游资源的保护、开发和利用,积极构建皖北红色旅游联盟,合力推动红色旅游市场化运作、产业化发展。研究保护、合理开发和充分利用皖北红色旅游资源,充分彰显其价值功能。

North Anhui have made certain progress in developing and utilizing its rich and diverse red tourism resources.However,there are still problems such as low popularity of red travel brands,poor accessibility to scenery spots,and insufficient experience on the part of tourists.The reasons are mainly due to insufficient recognition for the contemporary value of red tourism resources,weak brand effects,poor overall planning of scenery spots,and insufficient development in the red tourism industry.Therefore,we must attach importance to the protection,development and utilization of red tourism resources,actively build the red tourism alliance,and work together to promote the market-oriented operation and industrialized development of red tourism in north Anhui,because its value and function can be fully demonstrated by researching,protecting,rationally developing and making full use of red tourism resources.