城市品牌视野中的“平潭岛”品牌发展对策

On Strategies of Developing “Pingtan Island” Brand in the View of Urban Brands

平潭是福建沿海的重要岛屿,在实现祖国统一过程中将扮演特殊的角色。平潭在设立综合实验区以来,城市发展取得一定效果,但存在诸多问题。以国内外城市品牌塑造和传播理论为视角,分析平潭现阶段情况,提出并梳理“平潭岛”城市品牌建设和传播策略,以期为平潭的发展提供决策参考。

Pingtan Island,an important island off the coast of Fujian,plays a special role in the process of achieving the unification of the motherland.Since the establishment of the comprehensive experimental area in Pingtan,urban development has achieved certain results,but there are many problems as well.Based on the perspectives of urban brand building and communication theory at home and abroad,this paper analyzes the current situation of Pingtan,proposes and sorts out strategies for urban brand construction and communication for“Pingtan Island”,hoping to provide decision-making reference for the development of Pingtan.