摘要
本文以新媒体与茶叶物流的应用结合为研究对象,新媒体对中高端茶叶的品牌塑造,茶叶物流中的实时监控能够起到关键性的提升作用。具体表现为产品短视频内容营销、全程可视化监控和物流管理改善等方面。解决新媒体和物流信息系统的并联开发问题后将极大地提升茶叶生产整个供应链的效率和盈利。
This paper takes the application of new media and tea logistics as the research object.The new media can play a key role in the brand shaping of middle and high-end tea and the real-time monitoring of tea logistics.The specific performance is the product short video content marketing,whole process visual monitoring and logistics management improvement.Solving the problem of parallel development of new media and logistics information system will greatly improve the efficiency and profitability of the whole supply chain of tea production.
作者
张聪
ZHANG Cong(College of Economics and Management,Anhui Agricultural University,Hefei 230036,Anhui Province,China)
出处
《景德镇学院学报》
2019年第6期104-107,共4页
Journal of JingDeZhen University
基金
安徽省高等学校人文社会科学研究项目（SK2016A0329）
