新媒体语境下的微电影发展

The Development of Micro Film in the Context of New Media

随着现代信息技术飞速发展,新媒体平台在信息传播中发挥的作用越来越大。当前视听传媒领域一项重要的文化形式就是微电影,同时,微电影在新媒体语境下也深刻影响着视听传媒的发展现状及格局变化。对微电影在新媒体语境下的发展现状进行分析,并从播放平台的合理选择、故事内容的精心打造、品牌影响力建设、受众参与度及互动性提升四个方面,提出新媒体语境下微电影的发展策略,希望能为微电影行业的创新发展提供借鉴和参考。

With the rapid development of modern information technology,the new media platform plays an increasingly important role in information dissemination. At present,an important cultural form in the field of audio-visual media is micro-movies. At the same time,micro-movies also have a profound impact on the development status and pattern changes of audio-visual media in the context of new media. The paper analyses the status quo of micro-film development in the context of new media,and puts forward the development strategy of micro-film in the context of new media from the following four aspects: reasonable selection of playing platform,elaborate creation of story content,construction of brand influence,audience participation and interactive promotion,hoping to provide reference for the innovative development of micro-film industry.