旅游大数据分析实践教学应用研究

Research on Application of Tourism Big Data Analysis Experimental Teaching

大数据时代的潮流,使旅游大数据分析成为支持旅游部门与企业进行科学决策的有力支持。在剖析旅游大数据分析的作用及旅游大数据人才缺乏,以及当前高校旅游管理专业实践教学问题的基础上,提出了旅游大数据分析实践教学的方案,具体介绍了实践教学流程模块,并以实际应用案例进行说明。研究具有较强的操作性,并对旅游管理专业学生大数据分析能力的培养具有一定的实践指导意义。

The trend of the big data,make the analysis of tourism big data become the favorable support for the tourism departments and enterprises to make scientific decisions.Based on the analysis of the role of tourism big data analysis and the lack of tourism big data talents,as well as the current practice teaching problems of tourism management majors in colleges and universities,a tourism big data analysis and practice teaching plan is proposed,and the practical teaching process module is specifically introduced.The practical teaching process module is introduced in detail,and illustrated with application cases.The scheme has the strong operability,and the practical guiding significance for training the tourism big data analysis talents.