政治引领和文化引领:意识形态领导权建设的两条进路

Political Guidance and Cultural Guidance: Two Approaches to the Construction of Ideological Leadership

意识形态既是一种政治现象,也是一种文化现象。作为政治权力,意识形态领导权既要依靠政治秩序的强制性权力,更要依靠主动建构的合意性权力,后者是增强党的意识形态领导权的主要着力点。作为文化现象,意识形态领导权面临着多元社会思潮构成的内容挑战、信息技术迭代构成的传播挑战、话语方式转变构成的载体挑战。在这两条进路上,增强党的意识形态领导权应注意三点:一是坚持从严治党和从严治吏,实现党的意识形态与国家意识形态无缝衔接;二是培育包容力和文化自信,凝聚主流意识形态共识;三是推进媒介融合和话语变革,创新意识形态工作方式。

Ideology is both a political phenomenon and a cultural phenomenon.As political power,ideological leadership depends on not only the mandatory power of political order,but also the voluntary construction of the desirable power,which is the main point to strengthen the party’s ideological leadership.As a cultural phenomenon,ideological leadership is confronted with content challenges posed by multiple social trends of thought,communication challenges posed by information technology iteration,and carrier challenges posed by the transformation of discourse mode.On these two roads,three points should be paid attention to in strengthening the party’s ideological leadership:first,we should insist on strict governance of the party and officials,and realize the seamless connection between the party’s ideology and the state ideology.Second,we should foster tolerance and cultural confidence and build consensus among mainstream ideologies.Third,promote media convergence and discourse reform,and innovate the way of ideological work.