安徽省公共图书馆阅读推广模式研究——基于地市级公共图书馆的调查与分析

Study on Reading Promotion Models of Public Libraries in Anhui Province:Based on Investigation and Analysis of Public Libraries in Prefecture-level Cities

以安徽省地级市市级综合性公共图书馆为研究对象,通过网络调查、文献调查等方法系统梳理其阅读推广活动,发现安徽省地级市市级综合性公共图书馆开展的阅读推广分别有面向普通读者、少年儿童、老年人和弱势群体等不同受众的活动,总结出安徽省公共图书馆阅读推广有阵地模式、流动模式和网络模式三种形式,同时也发现阵地模式中活动宣传方式相对单一且活动形式、内容有待于创新;流动模式中活动合作机制不完善且专业人才队伍建设有待提升;网络模式中活动营销力度不足且有效反馈机制不完善等问题。在此基础上,提出优化安徽省公共图书馆阅读推广活动的策略。

This paper takes the public libraries in prefectural-level cities in Anhui Province as the research object,and sorts out the development of their reading promotion activities through network survey and literature survey.It finds that the reading and promotion activities carried by comprehensive public libraries in prefecture-level cities in Anhui Province aim at different audiences,such as ordinary readers,children,the elderly and the disadvantaged groups,and have made remarkable progress.This paper summarizes three reading promotion modes:the position mode,mobile model and network model in Anhui public libraries.Furthermore,it points out that the mode of publicity in the position mode is relatively single and the forms and contents of the activities are to be innovated.In the mobile mode,the activity cooperation mechanism is imperfect and the construction of professional talents needs to be improved.In the network mode,the activity marketing strength is insufficient and the effective feedback mechanism is imperfect.On this basis,this paper puts forward the strategies to optimize the reading promotion activities of public libraries in Anhui province.