文化产业学视角下皖南花鼓戏的开发价值及对策研究

Study on the Development Value and Countermeasures of Flower Drum Opera in Southern Anhui from the Perspective of Cultural Industry

皖南花鼓戏是安徽五大地方名剧之一,具有很强的艺术价值和审美价值。在文化产业大力发展的时代背景下,探讨皖南花鼓戏的文化产业开发路径显得尤为重要。首先探讨了皖南花鼓戏的艺术审美风格,然后从非物质文化遗产传承、文化产业发展两个方面分析了皖南花鼓戏产业化开发的价值,进而探讨了皖南花鼓戏的产业化开发路径:政府加大扶持力度,引导社会资本主动介入;推动花鼓戏创新发展;利用网络新媒体来拓展产业信息化运营;借助皖南花鼓戏元素进行文化产业整合。

The Flower Drum Opera in Southern Anhui is one of the five famous local dramas in Anhui Province,which has strong artistic value and aesthetic value.Under the background of the vigorous development of the cultural industry,it is particularly important to explore the cultural industry development path of the Flower Drum Opera.The article first discusses the artistic aesthetic style of the Flower Drum Opera in Southern Anhui,and then analyzes the value of the industrial development from two aspects:the inheritance of intangible cultural heritage and the development of cultural industry.The paper explores the industrialization development path of the Flower Drum Opera in Southern Anhui:the government increases support and guides social capital to actively participate;promotes the innovation of the Flower Drum Opera according to the industrial operation mode;uses the network new media to expand the industrial information operation;and carries out the cultural industry integration based on the elements of Flower Drum Opera in Southern Anhui.