基于情感化设计的儿童产品包装研究

Packaging for Children’s Commodities Based on Emotional Design

目的在各式各样的儿童产品包装中,强调和重视儿童在使用过程中和使用后的心理感受,体现"以人为本"的设计精神,关注对儿童主体本身的关爱和呵护,突出情感化设计是当前儿童产品包装设计的关键。方法通过图表分析法、案例分析法,从儿童心理、生理及性别差异的角度进行了对比研究,以情感化设计为思路,对儿童产品包装的各个元素设计作了细致分析,并提出了自己的建议和设计思路。结论在经济发展迅速、产品竞争激烈的现代社会,对于日益丰富的儿童产品包装设计,设计师更需要灵活地转换及更新设计观念,从情感化设计理念出发,站在消费者的角度来专注细节的设计,提升人性化、仿生化的结构设计,运用生动巧妙的图文设计、安全绿色的材质,在色彩、感知益智性、无障碍设计等方面用科学的、全方位的设计形态语言深入设计,通过产品与消费者之间良好的情感交互效应,实现儿童产品价值的最大化,加强市场竞争力,促进企业的长足发展。

The work aims to propose the key to the current design of various kinds of packaging for children’s commodities, i.e. emphasizing and attaching importance to children’s psychological feelings in the process of and after using the commodities, embodying the "people-oriented" design spirit, paying attention to the care of children themselves, and highlighting emotional design. A comparative study was carried out herein from the perspective of the psychology and physiology of children and gender differences through chart analysis and case analysis. Based on the idea of emotional design, a detailed analysis on the design of each element in the packaging of children’s commodities was conducted, and some suggestions and design ideas were put forward herein. In the modern society with rapid economic development and fierce product competition, designers need to change and renew design concepts for the increasingly rich packaging design of children’s commodities in a more flexible way. By starting from the concept of emotional design, designers should focus on the design of details from the perspective of consumers to enhance the design of humanized and bionic structure, in which it should use vivid and ingenious graphic design, safe and green materials, and make in-depth design with scientific and omni-directional design morphological language in the aspects of color, sensory intelligence, barrier-free design, etc. Through the good emotional interaction between products and consumers, it should maximize the value of children’s commodities, so as to promote market competitiveness and the rapid development of enterprises.