基于文化转译理念的传统文化APP设计

Traditional Culture APP Design Based on Cultural Translation Theory

目的针对传统文化在移动互联网平台上的传播现状与问题,研究传统文化类APP的设计策略,探讨提升传统文化类APP用户体验的方法。方法基于文化转译理念,分析传统文化层次与APP设计元素之间的映射关系,提出从传统文化的物质层、行为层、精神层中提取典型性文化要素,转译为APP的界面视觉,交互设计,场景设计元素的流程和方法。结论传统文化元素融入到移动端互联网产品的设计中是时代发展的必然需求,在产品设计过程中需要基于移动互联网平台的特性与APP设计规范,将传统文化由浅入深,由表及里、自然地转译到移动互联网产品中,设计出有民族情感、实用性以及艺术价值的APP,进而提升传统文化的传播体验效果。

In view of the communication status and problems of traditional culture on mobile Internet platforms, this paper studies the design strategies of traditional culture apps and discusses the methods to improve the user experience of traditional culture apps. Based on the concept of cultural translation, this paper analyzes the mapping relationship between traditional cultural levels and APP design elements, and proposes the method of extracting typical cultural elements from the material, behavior and spirit layers and then translating them into APP interface vision, interaction design and scene design elements. The integration of traditional cultural elements into the design of mobile Internet products is an inevitable demand of the development of the times. In the process of product design, based on the characteristics of mobile Internet platform and APP design specifications, traditional culture should be naturally translated into mobile Internet products from the shallow to the deep, from the surface to the interior, so as to design apps with national emotion, practicability and artistic value, to improve the communication experience effect of traditional culture.