色彩在汽车上的重要作用探究

The Important Role of Color in Automobile

在汽车设计的过程中,色彩作为非常重要的一个环节是任何一个伟大的设计师都不能忽略的重要元素。汽车颜色包括车身外表的油漆颜色和内饰各种软硬件材料的色彩。一部完美的汽车当中必然包含和谐的内外部颜色搭配以及和环境色彩达到高度一致,才能给乘客及行人留下美的感受。此外,颜色与汽车种类、造型、安全性、地域性、保值率及消费者生理心理等诸多方面都有很大的关联。

In the process of automobile design, color as a very important link is an important element that can not be ignored by any great designer. The car color includes the exterior paint color and the interior color of various software and hardware materials. A perfect car must contain a harmonious internal and external color matching and achieve a high degree of consistency with the environment color, so as to leave a beautiful feeling for passengers and pedestrians.In addition, color is closely related to the type, shape, safety, locality, maintenance rate and physiological psychology of consumers.