视觉化的档案服务——档案文化传播新路径探析

Visual Archival Service——Research on the New Path of Archival Culture Dissemination

随着社会发展和技术更新,档案文化传播途径也变得丰富,尤其是社交媒体,已成为传播档案文化的重阵。以抖音短视频为例,在调查目前档案行业抖音号运营数据基础上,文章提出档案行业应积极利用抖音等短视频传播档案文化,从关注作品内容、加强多方合作、创新宣传三个角度提高档案文化传播影响力。

With the development of society and the renewal of technology, the communication way of archival culture has become rich, especially social media, which has become the focus of spreading archival culture. Taking Douyin as an example, on the basis of investigating the operation data of Douyin account number in archival industry at present, this paper puts forward that the archival industry should actively use Douyin and other short videos to disseminate archival culture,and improve the influence of archival culture communication from three angles: paying attention to the content of works, strengthening multi-party cooperation and innovating propaganda.