3Rook D W. The Buying Impulse [ J ] . Journal of Consumer Research, 1987,14 (2) : 189-199.
4Xueming Luo. How Does Shopping with Others Influence Impulsive Purchasing? [ J ]. Journal of Consumer Psychology, 2005,15(4) :288-294.
5Granbois D H. Improving the Study of Customer Instore Behavior [ J ]. Journal of Marketing, 1968,32 (4) :28-33.
6Kuenzel J, P Musters. Social Interaction and Low Involvement Products [ J ]. Journal of Business Research, 2007,60(8) :876-883.
7Steckel J H. Mathematical Approaches to the Study of Power in Group Decision Making: A Review [ J ]. Advances in Consumer Research, 1985,12 ( 1 ) :577- 581.
8Mangleburg T F, P M Doney, T Bristol. Shopping with Friends and Teens' Susceptibility to Peer Influence [ J ]. Journal of Retailing, 2004,80 ( 2 ) : 101 - 116.
9Hirschman E C, B B Stem. The Roles of Emotion in Consumer Research [ J ] . Advances in Consumer Research, 1999,26( 1 ) :4-11.
10Nguyen Thi Tuyet Mai, Kwon Jung, Garold Lantz, Sandra Gloeb. An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam [ J ]. Journal of International Marketing, 2003,11 (2) : 13-35.