关于微信在高职院校招生中的应用研究

Research on Application of We Chat in the Enrollment of Higher Vocational Colleges

互联网时代,各种新型的媒介形式不断涌现,逐渐影响了各个行业的发展模式。在新媒体环境中,高职院校的招生工作逐渐改变了过去广撒网的方式,实现了一对一咨询招生服务。微信成为当今高职院校招生的重要方式,为高职院校招生增添了诸多动力。

In the Internet era,the emergence of various new media has gradually affected the development model of various industries.In the environment of the new media,the enrollment of higher vocational colleges has gradually changed the previous way of general enrollment and realized one-on-one consulting and enrollment service.WeChat has become an important way of enrolling students in higher vocational colleges,and has added a lot of motivation to higher vocational colleges.