大数据背景下饲料企业精准营销战略研究

Research on precision marketing strategy of feed enterprises under the background of big data

互联网的发展为大数据收集、分析、整理提供技术工具,饲料企业充分利用大数据开展精准营销势在必行。本文以饲料企业精准营销战略研究为中心,结合大数据背景,从精准营销理论内涵出发,提出基于大数据背景下饲料企业精准营销战略,并针对战略实施提出保障措施。

The development of the Internet provides technical tools for big data collection,analysis and sorting.It is imperative for feed enterprises to make full use of big data to carry out precision marketing.Based on the research of precision marketing strategy of feed enterprises,combined with the background of big data,and proceeding from the theoretical connotation of precision marketing,this paper proposes to carry out precision marketing strategy for feed enterprises under the general background and make measures to guarantee the implementation of the strategy.