粤港澳大湾区建设背景下电子商务应用型本科教学改革研究

Research on the Teaching Reform of E-commerce Application-oriented Undergraduate Course under the Background of Guangdong-Hong Kong-Macao Greater Bay Area’s Construction

为促进电子商务应用型本科教学在粤港澳大湾区建设背景下的改革与发展,作者从电子商务相关概念阐述入手,对电子商务应用型本科教学现状进行了全面而深入的剖析,并在此基础上探究了粤港澳大湾区建设背景下电子商务应用型本科教学改革策略。

In order to promote the reform and development of e-commerce applied undergraduate education under the background of Guangdong-Hong Kong-Macao Greater Bay Area's construction,the author expounds the related concepts of e-commerce.This paper makes a comprehensive and in-depth analysis of the current situation of e-commerce applied undergraduate education,and on this basis probes into the reformstrategies of e-commerce applied undergraduate education under the background of Guangdong-Hong Kong-Macao Greater Bay Area's construction.