教育技术类微信公众平台运营现状及优化策略分析

Analysis on Operating Status and Optimizing Strategies of Instructional Technology WeChat Public Platform

微信公众平台已成为人们学习的主要途径之一[1]。教育技术类微信公众平台众多。采用定量和内容分析法,选取排名前三的教育技术类微信公众平台,剖析其运营状况,发现它们的运营方式各有特点,但仍需在推送内容、推送时间、及时互动和专业运营等方面努力,从而使教育技术类微信公众平台为用户的服务做到最优化。

The public platform of WeChat has become one of the main ways for people’s learning.There are many WeChat public platforms of instructional technology.This paper uses quantitative and content analysis methods to select top three WeChat public platforms of instructional technology and analyze their operation status.It is found that the operation modes have their own characteristics.To optimize the service of instructional technology WeChat public platform for users,there are some measures need to be made in pushing content,pushing time,timely interaction and a professional team.