摘要
随着数据新闻、图表新闻的兴起,人们越来越多地接触新闻图表。本研究根据图表理解理论的MMII模型,采用实验心理学眼动追踪技术,考察数字阅读特别是手机界面下,“一图胜千言”的图表理解效果是否成立。研究结果显示,数字阅读中新闻图表比文字信息更容易吸引人们的关注;但新闻图表的认知加工负荷与文字相当;就阅读理解效果来看,柱状图和折线图优于文字信息,而饼状图劣于文字信息;当加入色彩作为自变量时,三类黑白新闻图表的阅读理解正确率均高于彩色新闻图表。
With the rise of data news and graphic news,people are increasingly exposed to news charts.Based on the MMII model of the chart comprehension theory,this study uses experimental psychology eye tracking technology investigate whether digital reading,especially the mobile phone interface,is effective in understanding the effect of the“one picture is worth a thousand words”chart.Research results show that news charts in digital reading are more likely to attract people’s attention than text information.However,the cognitive processing load of news charts is comparable to that of words.In terms of reading comprehension,histograms and line charts are superior to text information,while pie charts are inferior to text information.When color is added as an independent variable,the reading accuracy of the three types of black and white news charts is higher than that of color news charts.
作者
张晗
Zhang Han(School of Communication,Shenzhen University,Shenzhen,518000)
出处
《出版科学》
CSSCI
北大核心
2020年第1期53-60,共8页
Publishing Journal
基金
国家社会科学基金青年项目“数字阅读对青年社会共识的影响研究”(17CXW033)
2020年度深圳大学马克思主义理论与思想政治教育专项资助研究成果。
关键词
新闻图表
类型
色彩
数字阅读
眼动实验
News chart
Type
Color
Digital reading
Eye movement experiment
