国内互联网可得饮酒相关网页调查分析

Investigation and analysis of domestic internet available drinking related web pages

目的分析国内中文网络饮酒信息的特征与规律,为更好了解虚拟环境下个体饮酒相关认识、更好地开展饮酒相关干预(特别是网络+干预)提供有益的线索。方法先以“饮酒”为检索词,通过百度搜索2005—2017年全部可得网页;再人工逐条阅读网页内容并按照事先设定好的过录表格提取数据;最后运用频数统计、词云图、主题网络关系图分析所得饮酒相关数据。结果围绕饮酒坏处、饮酒好处、饮酒禁忌和饮酒危害防护四个领域中提及最多的主题词分别是:伤害大脑、预防心血管病、空腹饮酒、牛奶醒酒;四个领域主题词网络图均可见明显的“分类聚集”的特征。结论虚拟空间饮酒相关信息呈现时限性强及良莠不齐的特点,且具有明显的认知导向性;基于网页的控制饮酒咨询教育需注意运用这些特性。

Objective:This study aims at analyzing characteristics and rules of drinking information in Chinese network,and providing a useful clue to better understand individuals'understanding of drinking in virtual environment and better carrying out drinking related intervention(especially the network+intervention).Methods First of all,use"drinking"as the retrieval word,through the Baidu search for 2005-2017 years all can be obtained web page;then read the content of the web page by manual,and to extract data according to the pre set tabular form;finally,use frequency statistics,cloud graph,theme network diagram to analyze the related data of drinking.Results The main themes mentioned in the four areas around the disadvantages,benefits,taboos and harm prevention of drinking are:harm the brain,prevent cardiovascular disease,fasting drinking,milk sober up;in the four areas,the characteristics of"classified aggregation"can be seen clearly in the network map of subject headings.Conclusions The information of drinking related information in virtual space is characterized by time limit and uneven,and has obvious cognitive orientation;these characteristics should be applied to Web-based consultation and education activities for alcohol control.