非遗视域下打造东莞特色大学生创新创业项目的实践研究——以东莞职业技术学院简衫工作室为例

A Practical Study on the Innovation and Entrepreneurship Project of University Students with Dongguan Characteristics from the Perspective of Intangible Cultural Heritage——Taking Jianshan Studio of Dongguan Polytechnic as an Example

非遗是人类的无形文化遗产,是最古老也是最鲜活的文化历史传统。文章提出高校创新创业项目应深度融合地方非遗精粹和新兴元素的理念,探讨东莞非遗走进校园、深入课堂、融入项目的实施路径。以服饰手作产品为媒介,打造高校创新创业项目,有利于提升大学生文化自信、传播东莞非遗故事。同时,对于理解东莞文化、岭南文化在中国特色社会主义文化建设中的地位和作用,具有十分重要的现实意义。

Intangible cultural heritage is the oldest and most vivid cultural and historical tradition of mankind.This paper puts forward the idea that innovation and entrepreneurship projects in colleges and universities should integrate local essence and new elements,and discusses the ways to implement the projects.It is beneficial to enhance the cultural confidence of college students and spread the story of Dongguan City.At the same time,it is of great practical significance to understand the position and function of Dongguan Culture and Lingnan Culture in the construction of socialist culture with Chinese characteristics.