供给侧结构性改革下的农产品多元化策略研究——以褚橙系列产品为例

Study on Diversification Strategy of Agricultural Products under Supply-side Structural Reform——Take the Chucheng Series Products as an Example

随着我国社会主要矛盾发生变化,人们对生活需求的层次也在转变和提升。在供给侧结构性改革的大背景下,农产品多元化成为必然趋势。以褚橙为例,对产品多元化的优、劣势进行对比分析,旨在为我国农产品在供给侧结构改革背景下实行多元化策略提供对策和建议。

With the change of the main contradictions in our society, the level of people’s needs for life is also changing and improving. Under the background of supply-side structural reform, diversification of agricultural products has become an inevitable trend. Taking Chucheng series products as an example, make a comparative analysis of the advantages and disadvantages of product diversification, which provide useful countermeasures and suggestions for the implementation of diversification strategy in the context of supply-side structural reform of agricultural products in China.