旅游APP对大学生出游决策的影响研究

Research on the Impact of Tourism APP on College Students’ Travel Decision

在“互联网+旅游”发展过程中,旅游APP作为在线旅游信息传播、产品销售的重要载体,对出游决策具有重要影响。大学生是旅游APP的主要用户,也是旅游APP的主要影响受众群体。以大学生旅游者为研究对象,通过问卷调查分析旅游APP对大学生旅游者出游决策的影响,为旅游APP企业提供参考借鉴。得出结论:旅游APP对大学生旅游者旅游动机感知、信息搜寻与评估有显著影响,且旅游APP的有用可信度、网络口碑与大学生旅游兴趣、旅游信息搜寻呈正相关关系,其中信息获取便捷性和有用性、旅游供应商是否提供包退服务、旅游攻略、口碑评分的影响较突出。

In the development process of"Internet+Tourism",tourism APP,as an important carrier of online tourism information dissemination and product sales,has an important influence on travel decisions.College students are not only the main users of the travel app,but also the main influence audience of the travel app.Taking university student tourists as the research object,through a questionnaire survey,the impact of tourism APP on university students'travel decisions is analyzed,and it provides reference support for tourism APP companies.It is concluded that the tourism APP has a significant impact on college students'tourist motivation perception,information search and evaluation,and the useful credibility of the tourism app,Internet word-of-mouth,the generation of university students'tourism interests,and the tourism information search have a positive correlation,among which information acquisition Convenience and usefulness,whether the travel provider provides a refund service,travel guides,and word-of-mouth ratings are more prominent.