新媒体语境下微信诗歌的创作与传播

Creation and Dissemination Of WeChat Poetry in the Context of New Media

微信借助数字技术的运用为诗歌带来了传播与阅读形式的转变,使诗歌呈现出创作的情感内化、传播的封闭稳定与阅读的即时快捷等特质。同时,以"读首诗再睡觉"为代表的微信诗歌公众号则以诗歌丰富的视听感受与传播的互动体验,满足了用户的碎片化阅读需求,为公众提供了诗意的精神家园。但微信诗歌在发展运行中所暴露出的问题如个人化、商业化、同质化等倾向,仍需引起足够的警惕与重视。

By using digital technology,WeChat brings transformation to communication and reading form of poetry,which makes the poem appear many qualities such as internalization of creative emotion, closed and stable communication, instant and fast reading.At the same time, the WeChat poetry public account, represented by "Reading a Poem and Sleeping", satisfies the fragmented reading needs of users and provides a poetic spiritual home for the public with rich interactive experiences of audiovisual experience and dissemination of poetry. However, problems such as personalization, commercialization, and homogeneity, which are exposed in the development and operation of WeChat poetry, still require sufficient vigilance and attention.