高校校园文化建设背景下的导视设计

On the Sign Design in Colleges and Universities under the Background of Campus Culture Construction

基于高校校园文化建设视角,高校导视设计在文化语境、宏观规划、策略执行及应用实施层面或多或少存在一些问题。从高校校园文化建设的角度进行导视设计的路径包括:以延续性设计强化校园视觉符号的一致性,以在地化设计提升校园文化的承载力,以精细化设计体现校园文化的人性关怀,以互动情境设计增进校园文化的亲和力,以数字化设计体现校园文化的时代感。

Problems regarding sign design in colleges and universities are more or less found in social context,macro planning,strategy implementation,and practical application. Therefore,the sign design should be conducted from the perspective of campus culture construction,with continuity to ensure the consistency of campus visual symbols,localization to improve the bearing capacity of the campus culture,delicacy to deliver the human caring,interactive situations to enhance the affinity,and digitalization to display sense of contemporaneity.