马克思主义消费观对大学生消费的指导意义

The Guiding Significance of Marxist View of Consumption on College Students’ Consumption

近年来,随着西方享乐主义消费观思想在中国大肆兴起,中国大学生中普遍出现了享乐消费、盲目消费及过度消费等不正确的消费观念。尤其是近几年兴起的网络借贷,更加是助长了大学生的这种不理性消费行为。针对这种亟待解决的现象,高校教育工作者要以身作则,加强对学生思想观念的正确引导,避免盲目不理性消费。本文就马克思主义消费观进行阐述,以期对当代大学生消费观念做出一定的正确导向。

In recent years,with the rise of Western capitalist consumption values in China,incorrect concepts of consumption such as hedonic consumption,blind consumption and excessive consumption have generally appeared among Chinese college students.In particular,the rise of online lending in recent years has fueled this irrational consumer behavior of college students.In response to this phenomenon needing to be resolved urgently,college educators must lead by example,and strengthen the correct guidance of students'values,so as to help them to avoid blind and irrational consumption.This paper elaborates on the Marxist view of consumption,with a view to guiding the contemporary college students'concept of consumption.