我国热带农产品营销优劣分析及体验营销建议

Strengths and Weakness Analysis of Tropical Agricultural Product Marketing in China and Experience Marketing Advice

分析了我国热带农产品营销的优势和劣势,提出利用海南岛的自由贸易区、大城市城郊都市热带农业体验、大型展销活动、高端购物中心和电商平台等多种渠道的体验营销促进热带农产品品牌建设,并以海南兴科产品品牌建设和广州城郊都市热带农产品休闲体验案例分析了体验营销在热带农产品品牌建设中的应用。

The strengths and weakness of the marketing of tropical agricultural products in China were analyzed.A variety of channels were proposed to promote tropical agricultural products brand construction,such as the free trade area of Hainan Island,city suburb urban tropical agriculture experience,large-scale exhibition activities,high-end shopping centers,and electric business platform.The construction of Hainan Xingke product brand and tropical agricultural leisure experience in Guangzhou City suburb was analyzed to support the application of the experience marketing in the tropical agricultural products brand construction.