新媒体矩阵思维与学术期刊移动传播体系建设

On the Design of the Mobile Terminal Service of Academic Journals by New Media Matrix Thinking

学术期刊的移动端服务应在刊、网、端所构成的媒体矩阵中明确定位,规划传播侧重点。同时,学术期刊的移动传播平台也完全可以多元化发展,形成涵括多种媒体形态和端点、账号的矩阵体系。这种矩阵体系的建设,有必要以差异化为主旨实现内容提供矩阵化,以特殊场景为指向实现应用方式矩阵化,以交互为枢纽实现服务功能矩阵化,进而产生矩阵共振,提升学术期刊的移动传播力。

The mobile terminal service of academic journals and the focus of the service should be designed according to its position in the media matrix composed of journals,websites and mobile terminals.The mobile platforms to provide service of academic journals can also be diversified in order to forming a new media matrix system including multiple forms,endpoints and accounts.When constructing this type of new media matrix system,it is necessary to realize the content-matrixization by themes differentiation,to realize the application-matrixization by adapting to the particular contexts,and to realize the function-matrixization by highlighting interaction.On the basis of the above design thinking,the mobile terminal service of academic journals would be enhanced in the mobile-media matrix resonance.