“一带一路”背景下湛江民俗艺术与旅游产品的融合策略研究

Research on the Integration Strategy of Zhanjiang Folk Art and Tourism Products under the Background of “the Belt and Road”

湛江有着丰富的民俗艺术形式,在造型和美学上独树一帜,观赏性、移植性强。将民俗艺术视觉符号与旅游产品进行融合,将民俗艺术商品化、民俗主题文化游、以民俗艺术为纽带等方式实现湛江的“文化带走”战略,将实现民俗艺术的“活态化”传承与再生,提高湛江旅游产业的深度和广度。

Zhanjiang has a rich form of folk art,which is unique in its appreciation and portability,and is unique in its styling and aesthetics.The visual symbols of folk art are integrated with tourism products,and the“cultural take away”strategy of Zhanjiang can be realized by means of folk art commercialization,folk theme culture tour,and folk art as a link.It can realize the“live”inheritance and regeneration of folk art and improve the depth and breadth of the tourism industry in Zhanjiang.