“互联网+”时代下IP影视产业存在的问题和发展策略

Problems and Development Strategies of IP Film and Television Industry in the Era of “Internet plus”

在“互联网+”时代下,我国IP影视产业红火,但存在IP泡沫严重、IP转化率低、IP影视内容雷同、IP影视运营能力不强等问题。IP影视行业要注重IP源头培育,建立IP评估体系,重视IP内容创新,采用“互联网+”营销模式发展IP影视产业。

In the era of“Internet plus”,Chinse IP film and television industry are very popular,but there are some problems,such as serious IP bubble,low IP conversion rate,similar IP film and television content,weak IP film and television operation ability and so on.IP film and television industry should pay attention to the cultivation of IP source,establish IP evaluation system,attach importance to IP content innovation and adopt the“Internet plus”marketing mode to develop IP film and television industry.