虚假好评式刷单行为的规范分析及其刑法规制路径

Normative Analysis of Fake Favorable Comment and Regulation Path of Criminal Law

网络刷单行为伴随电子商务的出现产生。虚假好评式刷单作为一种最常见的刷单类型,存在许多亟待解决的问题。虚假好评式的网络刷单行为不成立虚假广告罪、非法经营罪或者非法利用信息网络罪,其主要侵害的法益是电子商务的公平竞争秩序。《反不正当竞争法》等规制虚假好评式刷单力度不大,当前的电商平台规则亦有其局限性,有必要动用刑法手段打击该类型刷单行为。未来立法可以增设虚假网络交易罪规制虚假好评式刷单行为,并设置刑罚。

Click-farming is accompanied by the emergence of e-commerce. As a common type of click-farming,the fake favorable comment has many problems to be solved. The fake favorable comment does not constitute false advertising crimes,illegal business crimes or illegal use of information networks. The legal benefit of the main infringement of the fake favorable comment is the fair competition order of e-commerce. The Anti-Unfair Competition Law and other related laws manifest their apparent weakness in the regulation of fake favorable comments,and the current e-commerce platform rules also have their limitations. It is necessary to use criminal law to combat the fake favorable comment. In the future legislation,false online trading crimes can be supplemented to regulate the fake favorable comment and appropriate penalties should be set for the behavior.