摘要
网络刷单行为伴随电子商务的出现产生。虚假好评式刷单作为一种最常见的刷单类型,存在许多亟待解决的问题。虚假好评式的网络刷单行为不成立虚假广告罪、非法经营罪或者非法利用信息网络罪,其主要侵害的法益是电子商务的公平竞争秩序。《反不正当竞争法》等规制虚假好评式刷单力度不大,当前的电商平台规则亦有其局限性,有必要动用刑法手段打击该类型刷单行为。未来立法可以增设虚假网络交易罪规制虚假好评式刷单行为,并设置刑罚。
Click-farming is accompanied by the emergence of e-commerce. As a common type of click-farming,the fake favorable comment has many problems to be solved. The fake favorable comment does not constitute false advertising crimes,illegal business crimes or illegal use of information networks. The legal benefit of the main infringement of the fake favorable comment is the fair competition order of e-commerce. The Anti-Unfair Competition Law and other related laws manifest their apparent weakness in the regulation of fake favorable comments,and the current e-commerce platform rules also have their limitations. It is necessary to use criminal law to combat the fake favorable comment. In the future legislation,false online trading crimes can be supplemented to regulate the fake favorable comment and appropriate penalties should be set for the behavior.
作者
杨彩霞
李新建
YANG Cai-xia;LI Xin-jian(School of Law,Central China Normal University,Wuhan 430000,China)
出处
《北京邮电大学学报(社会科学版)》
2019年第6期37-45,共9页
Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
基金
华中师范大学中央高校基本科研业务经费自由探索项目(CCNU19A06002)
关键词
网络刷单
虚假好评
虚假广告
非法经营
电子商务公平竞争秩序
click-farming
fake favorable comment
false advertising
illegal business
e-commerce
fair competition order