舆情事件中网民评论的社会影响研究

On Social Influence of Online Comments in Public Opinion Events

[目的/意义]当公共事件发生后,大众往往通过社会化媒体对事件进行评论沟通。社会交往中人们常受到他人影响,网民对舆情事件的评论是否也受到类似影响值得深究。[方法/过程]以社会影响理论为基础,研究1对“仁济医院专家被拷走”事件的微博评论进行内容分析,研究舆情评论态度在微博评论区的呈现规律。研究2以实验法研究不同评论倾向性对受众评论的影响。[结果/结论]研究结果发现不同微博评论区对事件责任归属态度不同,但同一个微博评论区态度倾向总体一致。个体在评论中会受到现有评论的社会影响,在事件责任的认定上表现出从众性,而个体人格独立性具有调节作用。

[Purpose/Significance]When public events occur,the public often make reviews and give comments on social media.Since people are often influenced by others in social interactions,so whether the online reviews of public opinion events can similarly affect other people need to be further studied.[Method/Process]Based on the social influence theory,content analysis of Weibo's comments on"Doctor of Renji Hospital is Abducted"is conducted in Study 1.In study 2,an experimental study is carried out to confirm the influence of public opinion on audiences’comments.[Result/Conclusion]The study finds that the opinion to public event is different in different Weibo's accounts,while the opinion is consistent in the same account.The audiences’comments on the responsibility-taking of event are consistent with previous comments,showing a sign of group-thinking,while the independence characteristic of personality has a moderating effect.