新时代中国体育产业发展核心理念的重构

Reconstructing the Core Idea on the Development of Chinese Sports Industry in the New Era

运用文献资料、逻辑分析等方法对体育产业发展核心理念的主要类型和演变历程进行了梳理。主要结论:发达国家体育产业发展核心理念主要分为公益本位侧重型和商业本位侧重型两种类型;在我国经历了模糊发展、随动调整和主动变革三个阶段。建议:新时代体育产业发展核心理念应以平衡充分发展,满足美好生活的体育需求为中心思想;以综合协同治理,发挥市场的资源配置作用为基本框架;以增进社会福祉,打造人民满意的幸福产业为主要目标。

This essay analyses the main types and evolution of the core concept on the development of sports industry based on documents, logical analysis and other methods. In this study, there are two main conclusions: firstly, there are two types in the core concept on the development of sports industry in developed countries, namely, public-oriented and commercial-oriented;secondly, in China, the core concept has mainly experienced three stages: fuzzy development, follow-up adjustment and initiative reform. Accordingly, some suggestions can be as follows: firstly, the central idea of the core concept on the development of sports industry in the new era in China should be the balanced development of sports in order to fulfill the needs of people for a better life;secondly, the basic framework should be to give a comprehensive and cooperative governance and full play to the role of market in resource allocation;thirdly, the main aim should be to enhance the society’s well-being and to build a happiness industry that the people are satisfied with.