新媒体时代非遗文化的视觉设计与传承策略研究——以福州“十番伬”为例

Strategies of Visual Design and Inheritance of Intangible Cultural Heritage in the New Media Era:Taking"Shifan Music in Fuzhou"as an Example

在快速发展的新媒体时代,诸多传统民间文化活动失去了生存的土壤,逐渐淡出人们的生活而成为非物质文化遗产。文章从新媒体视觉设计角度,以福州国家级非物质文化遗产“十番伬”为例,探讨如何以“制造需求”的方式,通过满足新媒体时代大众“参与”与“认同”的愿望,重铸非物质文化遗产生存的土壤,激活其生命力,使之在新媒体时代再次焕发生机,为其传承研究提供新的思路。

In the era of rapid development of new media,many traditional folk cultural activities have lost their survival soil,become intangible cultural heritage,and gradually fade out of people's lives.By taking the national intangible cultural heritage"Shifan Music in Fuzhou"as an example,how to recast the soil of intangible cultural heritage survival and release its vitality by the way of"creating needs"are explored from the perspective of visual design of new media,through satisfying the public's desire of"participation"and"identification"in the new media era,in order to make it flourish again in the new media era and provide new ideas for the inheritance of intangible cultural heritage research.