澳大利亚华文媒体对中医药报道的实证研究

Empirical Study of Chinese Media Reporting on Traditional Chinese Medicine in Australia

华文媒体是中医药海外传播过程中一个不可忽视的力量。了解华文媒体关于中医药的报道,对认识中医药在海外发展的优势和阻碍,以及提出对策和建议有着重要的意义。研究首个立法承认中医的国家澳大利亚,搜集并分析澳洲华文媒体对中医药的报道情况,为华文媒体在海外传播中医文化发挥的作用及影响提供实证依据。

Chinese media is a force that cannot be ignored in the process of spreading Chinese medicine overseas.Understanding the reports of Chinese media on TCM plays an important role in knowing the advantages and disadvantages of developing TCM overseas and putting forward countermeasures and suggestions.Taking Australia,the first western country to legislate on TCM,as an example,this study explored the status of Chinese media reporting on TCM in Australia,in order to provide empirical data for the role and influence of Chinese media in spreading Chinese medicine culture overseas.