新媒体交际语篇的变异修辞现象及其作用

The Phenomenon of Variation Rhetoric in New Media Communication Discourse and Its Function

新媒体交际语篇多短小精悍,传播面广,传播速度快,往往能突破语言常规创造性地使用语言,以达到某种交际目的。新媒体交际语篇善于利用语音因素、词汇因素、语法因素、文字因素、语体因素的变异来表情达意,使语言产生新奇生动、风趣幽默或委婉含蓄等效果,不仅能引起读者的关注和思考,而且在语篇组织中还起着上递下接或协调风格等作用。

New media communicative discourse is so short and concise that it can spread widely and quickly that it can often break through the language conventions and creatively use language to achieve certain communicative purposes. New media communicative discourse is good at expressing feelings by using the variation of phonetic factors,vocabulary factors,grammatical factors,text factors and stylistic factors. It can produce novel,vivid,funny,humorous or euphemistic effects. It can not only arouse readers’ attention and thinking,but also play an important role in the organization of discourse.