眼动追踪实验法在信息行为领域的应用研究

Applied Research on Eye Tracking in Information Behavior

在综合Wilson信息行为模型和信息旅程模型基础上构建研究框架,依次从确定需求阶段、搜寻信息阶段、判断和解释信息阶段、利用信息阶段系统展现最近十年眼动追踪实验法在信息行为领域的应用全景,提出眼动追踪实验法在研究弱势人群的信息行为、用户被动注视和被动搜索行为、信息回避行为等方面具有方法上的优势,在分析现有研究不足的基础上提出需要扩展眼动追踪实验法的应用领域,规范指标参数的选取并充分挖掘可供使用的指标参数,设计精良的实验最大限度排除非相关因素的干扰等若干研究建议,为推动眼动追踪实验法在信息行为领域的应用提供参考和启示。

The framework of this study is based on the integration of Wilson model and information journey model. The phases of determining demand, searching for information, judging and interpreting information, and using information are sequentially displayed to systematically present an overall view of the past ten years’ applications of eye-tracking experiment methods in the field of information behavior. The paper proposes that eye-tracking experiments are advantageous in researching aspects such as information behavior of vulnerable people, passive gaze, passive search behaviors, and information-avoidance behavior. After analyzing the drawbacks of the existing body of research, this paper proposes the following:(a) an expansion of applications for eye-tracking experiments;(b) standardizing the selection of and optimizing use of parameters;and(c) eliminating extraneous and unrelated factors as much as possible to create well-designed experiments that can be more easily replicated, shared, and referenced. This will contribute to the literature by providing enlightenment and promoting the application of the eye-tracking experiment method in the field of information behavior.