新媒体下的电视广告传播策略研究

Research on TV advertising communication strategies in new media

随着数字技术和网络技术的飞速发展,人们的生活已经与新媒体技术的应用密不可分,在当下这个时代传统媒体的广告传播却因此而受到了严重的冲击,本文在通过新时代传统电视广告传播策略的分析,了解当前观众对电视广告的态度的基础上,为电视广告的有效传播作相应的探索。

With the rapid development of digital technology and network technology,people’s lives have become inseparable from the application of new media technologies.However,in this era,traditional media advertising has been seriously affected.Based on the analysis of the traditional television advertising communication strategies in the new era,this article makes a corresponding exploration for the effective dissemination of television advertising on the basis of understanding the current viewers’attitudes towards television advertising.