媒体融合背景下广播电视产业与新闻出版互动发展的策略分析

The strategy of interactive development between broadcasting and television industry and press and publication under the background of media convergence

随着媒体融合速度的加快,新媒体在生活中的应用日益广泛。各种传播媒介在电视新闻传播中呈现出一体化的发展态势。在融媒体时代,传统的广播电视和新闻出版的影响力逐步下降,其信息传播也逐步被弱化。本文主要是在介绍融媒体内涵的基础上,分析了广播电视产业和新闻出版融合发展的必要性,进而从三个方面提出了媒体融合下广播电视产业和新闻出版互动发展的对策。

With the speed of media convergence,the application of new media in daily life is increasingly extensive.Various media present an integrated development trend in TV news communication.In the era of integrated media,the influence of traditional radio,television and press gradually declines,and the dissemination of information is also gradually weakened.On the basis of introducing the connotation of integrated media,this paper analyzes the necessity of the integrated development of radio and television industry and press and publication,and then puts forward the countermeasures for the interactive development of radio and television industry and press and publication under the media convergence from four aspects.