广电媒体融合发展的现状及优化路径探析

Analysis on the status quo and optimization path of radio and television media convergence

目前,我国的广电媒体在融合发展中由于受到观念、资金、技术及人才的限制,表现出发展不均衡的现象。因此,广电媒体想要在融合发展中实现转型升级,就需要提升其舆论的公信力,在融媒体中心建设中抓住机遇,从而构建一条适合自身发展实际的融媒体发展路径。

Affected by various factors such as ideas,capital,technology,and talents,imbalances still exist in the development of China’s broadcasting and television media integration.Based on this,in order to realize the transformation and upgrading of China’s broadcasting and television media and enhance the credibility of their media,we must seize the opportunity of the construction of a media center,realize the integration of resources,and explore a path for the development of media that is suitable for its own development and reality.