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“微时代”移动社交媒体微视频传播问题及对策探究 被引量:3

Research on problems and countermeasures of micro-video communication in mobile social media
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摘要 随着近些年来自媒体和新媒体行业的迅猛发展,微视频成为了行业的"领头军"。移动微视频作为视频艺术的一种新兴模式,受到了众多网民的青睐,微视频也与新兴的信息时代、数据时代相结合,成为了时代的潮流。但发展的大热趋势也不开了避免地出现了一系列的问题,社交媒体中被广泛传播的微视频也引发了许多社会问题。针对这些问题,我们应加强健全微视频的监管体系,营造良好的社交媒体传播氛围,支持优秀微视频的创作。 With the rapid development of media and new media industry in recent years,micro video has become the industry leader.As a new model of video art,Mobile micro-video has been favored by many netizens,and micro-video has become the trend of the times with the combination of the information age and the data age.But the trend has inevitably led to a host of problems,including the widespread use of micro-videos on social media.In order to solve these problems,we should strengthen the supervision system of micro-video,create a good social media communication atmosphere and support the creation of excellent micro-video.
作者 张瑜婷 岳廷 ZHANG Yuting;YUE Ting(China HUAYI Broadcasting Corporation,Fuzhou 350001,China)
出处 《电视技术》 2019年第10期45-47,共3页 Video Engineering
关键词 微时代 移动社交媒体 微视频传播 问题及对策研究 micro-era mobile social media micro-video communication problems and countermeasures
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