大学生创业项目培育模式探析——以“暖阳法苑”微信公众号为例

On Cultivation Mode of College Students’ Entrepreneurship Project ——Taking “Warm Yang Fayuan” Wechat Public Number as an Example

随着我国新媒体的兴起,大学生创新创业项目的开发也呈现出新的发展特点与趋势。微信公众号的开发与运营逐渐被大学生创业群体所青睐。大学生利用"微信公众平台"进行创业具有一定的可行性:微信公众平台受众群体比较高;资金投入门槛低;大学生利用微信公众平台创业具有一定的优势。当前"暖阳法苑"微信公众号的运营情况:突出法律专业服务;服务群体主要为在校大学生;与学校"导师制"活动有机结合。大学生微信公众平台创业项目深入发展的策略包括:进一步精准定位,丰富板块内容;加强团队建设,丰富团队专业背景;拓展线下活动,增加与读者的互动。

With the rise of new media in China, the development of college students’ innovative entrepreneurship projects also presents new development characteristics and trends. The development and operation of wechat public number is gradually favored by college students’ entrepreneurship groups. It is feasible for college students to use the "Wechat Public Platform" for entrepreneurship. The audience of wechat public platform is relatively high. The threshold for investment is low. College students have certain advantages in using wechat public platform for entrepreneurship. Currently, the operation of the wechat public number of "Warm Yang Fayuan" includes: highlighting legal professional services;mainly college students as the service group and organic combination with school "tutorial system" activities. Strategies for further development of college students’ wechat public platform entrepreneurship project include: further accurate positioning and rich plate content;strengthening team building, and enriching team professional background;expanding offline activities and increasing interaction with readers.