我国智能体育:兴起、发展与对策研究

Intelligent Sports in China:Rise,Development and Countermeasures

采用文献资料调研、逻辑分析、实证研究等方法梳理智能体育发展的脉络,探求发展的规律,提出未来发展的路径。智能体育是体育信息化与体育产业化两化融合的必然途径,核心的要点是基于体育大数据,利用深度学习算法挖掘有价值的信息,对体育行业智能化改造,相比传统体育具有数字性、娱乐性、便捷性等特点。我国的智能体育起步于20世纪90年代,源于大数据和算法、算力的突破性进展以及我国体育业务和市场需求的扩大,目前已经在竞技体育领域不断推进,也在全民健身领域逐渐铺开,具有提高职业体育竞技水平,便利大众健身的作用。但目前我国智能体育总体上处于初步发展阶段,作为智能体育技术基础的体育大数据库尚未真正形成,智能体育的消费需求未真正打开,智能体育的监管制度也尚待建立,在产业层面上,智能体育产业以小微企业为主导,产业发展不平衡。促进智能体育的进一步发展,从政策层上,需要出台宏观鼓励政策,建立配套监管制度;从技术层上,需要构建互联互通的体育大数据平台,通过技术方案解决负面问题;从市场层上,需要优化产业结构,促进体育消费。

This paper combs the vein of the development of intelligent sports,explores the law of development,and puts forward the path of future development by using the methods of literature,logical analysis and empirical research.Intelligent sports is the inevitable way of the integration of sports informatization and sports industrialization.The key point is to mine valuable information by using deep-learning algorithm based on sports big data and to transform the sports industry intelligently.Compared with traditional sports,it has the characteristics of digital,entertainment and convenience.China’s intelligent sports started in the 1990s,which originated from the breakthrough of big data,algorithms and computing power,as well as the expansion of China’s sports business and market demand.At present,it has been continuously promoted in the field of competitive sports,and gradually spread in the field of national fitness,with the function of improving the level of vocational sports and facilitating the public fitness.But now,China’s intelligent sports is in the initial stage of development.The sports database based on intelligent sports technology has not really formed,the consumption demand of intelligent sports has not really opened,and the supervision system of intelligent sports has yet to be established.At the industrial level,intelligent sports industry is dominated by small and micro enterprises,and the industrial development is unbalanced.In order to promote the further development of intelligent sports,from the perspective of policy,we need to introduce macro encouraging policies and establish supporting regulatory system;from the technical point of view,we need to build an interconnected sports big data platform to solve negative problems through technical solutions;and from the perspective of market,we need to optimize the industrial structure and promote sports consumption.