Banner设计技巧研究

Research on Banner Design Technique

Banner对于互联网产品的推广有重要作用,将Banner设计拆分为版式设计、字体及文案设计、配图设计和点缀设计.围绕Banner主题表达需要,提出快速有效的方法实现Banner复用及卖点提炼,为有效设计与制作Banner提供参考、借鉴。

Banner plays an important role in the promotion of Internet products.The banner design is divided into layout design,layout design and embellishment design.Based on the needs of Banner theme expression,this paper proposes a fast and effective method to realize Banner reuse and selling point extraction,which provides a reference for effective design and production of Banner.