文旅融合背景下的黑龙江红色旅游发展

Heilongjiang Red Tourism Development under the Background of Cultural and Tourism Integration

文化和旅游融合发展是弘扬文化的有效途径,也是旅游发展多元化战略的选择。从文旅融合的角度出发,阐述黑龙江省红色旅游发展的痛点问题。结合该地各类旅游资源,将文创IP产品做成红色旅游产业链的前端,最大限度地提升产品附加值;革新传统红色旅游形式,注重体验性的红色旅游;加强区域合作,建立红色旅游区。推出文旅融合的黑龙江红色旅游发展模式,以此改善黑龙江省旅游供给不平衡等问题。

The integrated development of culture and tourism is an effective way to promote culture and also a choice of diversified strategies for tourism development. From the perspective of cultural and tourism integration,the pain points of red tourism development in Heilongjiang Province are described. Combining various types of tourism resources in the region, cultural and creative IP products will be used as the front end of the red tourism industry chain to maximize product added value;innovate the traditional red tourism form and focus on experiential red tourism;strengthen regional cooperation and establish red tourism Area. The Heilongjiang Red Tourism Development Model, which integrates cultural tourism, was introduced to improve the unbalanced tourism supply in Heilongjiang Province.