技术偏向：当前我国媒介融合的困境及其原因

Technical Preference: The Current Dilemma of China’s Media Convergence and Its Causes

当前,我国媒介融合在内容融合、渠道融合、组织融合、经营模式融合、融合效果等方面都面临着一系列困境。究其原因,我国媒介融合是一种以技术为中心的单向融合,忽略了其他维度尤其是忽略了人的融合。媒介融合对传受合一趋势的加速启发我们,人的融合才是媒介融合的理想状态。

At present, China’s media convergence faces a series of dilemmas in the convergence of contents, channel, organization, business model, and convergent effects. The reason is that China’s media fusion is a one-way technologycentric integration, ignoring other dimensions, especially ignoring human integration. The acceleration of media convergence on the trend of communication and integration inspires us to realize that human integration is the ideal state of media convergence.