“出版+文创”跨界融合背景下的书籍装帧设计

Book Binding Design under the Background of Cross-border Integration of "Publishing + Cultural Innovation"

文章从"出版+文创"跨界融合着眼,旨在探讨书籍装帧设计内涵和外延的变化,基于跨界文化创意产业为传统书籍装帧设计带来的新命题,研究了"出版+文创"带来的业态转变、体验转变对书籍装帧设计的影响及书籍装帧设计要素的流变,梳理分析了现有的"出版+文创"书籍装帧设计案例,并对未来书籍装帧设计提出几点思考与启发。

The article starts with the new format of "publishing+cultural innovation" cross-border integration, and discusses the changes in the connotation and extension of book binding design. Traditional book binding design are facing a new project based on the cross-border cultural and creative industries. This article studies the influence of format transformation and experience transformation brought by "publishing+cultural innovation" on book binding design and the changes of the elements of book binding design. This article analyzes the existing binding design cases of "publishing+cultural innovation" books and puts forward some thoughts and inspirations on the binding design of future books.