美国SVOD平台的算法应用与伦理挑战

American SVOD Platform: Application of Its Algorithm and Ethical Challenges

近年来,SVOD平台在美国迅速发展,出现了Netflix、Amazon、Hulu等巨头。这些基于互联网的视频订阅平台的快速发展均建立在大数据和算法使用上。SVOD平台尽可能收集观众在网络上的数字痕迹,不断改进推荐系统,更精准地给受众推送信息。Netflix和Amazon等也是根据大数据和算法进行原创剧集的制作。在使用大数据和算法的同时,也带来了一系列伦理问题,包括对观众数据的监视可能导致对个人隐私的侵犯,与用户权力的博弈以及审美价值的缺失等。

SVOD platform has developed rapidly in the United States in recent years, with the emergence of giants such as Netflix, Amazon and Hulu. The rapid development of these internet-based video subscription platforms is based on big data and algorithm. SVOD platform collects the digital traces of the audience on the Internet as much as possible, and constantly improves its recommendation system to send feeds to the audience more accurately. In addition, Netflix and Amazon are also making original series based on big data and algorithm. But at the same time, big data and algorithm also bring a series of ethical issues. The monitoring of audience data has brought the invasion of privacy, negotiation of user rights and the lack of aesthetic value.